I once (before the Do Not Call list) got a "marketing survey" call concerning cars. When I said that I drive a Honda, the next question was what would it take to get me to consider a domestic model again....

I said something like "a ten year track record of reliability, fit and finish consistently right up there with Honda and Toyota across their entire product line. Engineering on a par with theirs, including fuel economy, emissions, driving experience and safety, delivered at a similar or lower price."

Not what they wanted to hear, I'm sure.